HousePadi
Property management in Nigeria is exhausting. Landlords chasing rent, and tenants chasing landlords on Whatsapp. Oyindamola, the founder of Housepadi came to me with a simple ask, build a brand that makes property management feel easy for both parties.
The Challenge
The challenge I had was that 'easy' meant different things to different people. HousePadi's users weren't just young, tech-savvy renters. They were also older landlords who needed to trust and feel like the product sits seamlessly within their workflow. The brand had to feel approachable to both without talking down to either, and that's what drove every design decision.
The System
The logo followed the same logic, a building stylized as an 'H' simple enough to feel modern, structured enough to feel trustworthy.
For the colour choices, I wanted something that felt calm and confident at the same time, from mild greens and yellows that are 'easy' on the eyes, paired with deeper, darker tones that add weight and reliability.
For typography, Aeonik gave the brand the right balance it needed, clean, distinctive and professional. It could sit comfortably in a product interface and in more brand interfacing touchpoints like a billboard. The system was built to travel through digital assets like social media, the product UI, and printed branded materials, everything had to speak the same language across every touchpoint.
The Outcome
In less than week one, HousePadi had over 300 signups, quite impressive for such a niched product, but what stayed with me was what Oyinda said to me after we were finished. “You are an amazing designer, you didn’t just capture the essence of our brand in the identity design, you also have an amazing personality, so enthusiastic about our business that you delivered more than we paid for. You were patient and carried us along throughout the entire process, it felt like we were in on the big decisions too. Thank you”
