About

Design

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Portrait of Bolutife Awakan

I'm Bolutife, a brand identity designer and CD who believes that to be a better designer is to be a better human. You can't design something people feel until you've done the work to feel things yourself. I've spent over a decade building brands across Lagos, Nigeria, the US, Canada, and parts of Europe, and the thing my clients and employers say about me most is that I'm their partner. I care, and I never leave them to figure things out alone. I learnt that early, being the first child of many siblings. Care, ownership and responsibility aren't just some skills I picked up, they are a part of my person.

I'm tactical enough to execute and visionary enough to imagine what hasn't been tried yet. Have a look at the work. If it moves you the way it's moved my clients, say hello.

Beautiful RainROOTSThe Cavemen.

Career

2025

Led the rebrand of Traction Apps, supporting a $6M raise

2024

Head of Design at Neo Health, a global healthtech platform

2023

Recognized among the top 0.8% of freelance designers worldwide (Team&Tonic)

2023

Created brand systems still in use years later at companies like Terragon and Interswitch

Academic Feats

2025

Executive MBA for Design Leaders

Future London Academy

2024

International MBA

Rome Business School

2024

Masters of Business Administration

Valencia de Universidad

2023

Design Management Fellow

Coho

Experiences

(2023 - Now)

Chief Design Officer

Neo Health

(2021 - 2023)

Creative Director

Capex Funds

(2018 - 2021)

Brand & Creatives Manager

Traction

(2016 - 2018)

Senior Brand Designer

Interswitch Group

(2016 - 2020)

Creative Designer

Showgear / Make Music Lagos

(2013 - 2016)

Senior Brand & Marketing Designer

Terragon

When I’m not designing, you’ll find me mapping cities, curating playlists, or chasing ideas that blur the line between art, business, and culture.

Book Me

Untitled Designers Conference — keynote on design leadership and collaboration.

Tech Nation AMA Sessions — sharing insights with global talent applicants.

Ideation Hub Trainings — workshops on the role of product managers in design.

Panels & Guest Lectures — across branding, strategy, and creative careers.