My Branding Resolution
After a long period of carefully observing some Small and Medium sized businesses based in Nigeria, here are my deductions. A lot of people want to venture into businesses without planning. I was one of those people when I started my first business. Those motivational speakers really messed with our heads. Telling us things like “You should start now”, “Everyone can be an entrepreneur” I can’t contain my laughter right now.
I’ve also come to realize that, a lot of local brands are not doing as good when compared with other small businesses across the planet.
This is why I resolved to empowering SMEs with the right and unique strategy and tools they need to rise and be able to compete fairly in the global market. Unfortunately, brand strategy is not very popular in this part of the world which is sadly more work for me but guess what, I stay motivated. A lot of people don’t actually see the need. They think it’s overrated or even luxury. It’s not their fault though. We are just too used to “the usual”. I put it to you today; Branding is not luxury. It’s a necessity in the same way you value marketing, accounting for your business, so should you take branding. An effective brand structure is what fuels or helps you make other decisions relating to the brand.
Are you a small or medium sized business owner (not micro), I want to help your understanding and be part of your journey. Don’t worry if you have started running your business already. There’s always room for improvement.
It will give me joy to send your brand identity/collaterals outside the country and they would have no idea you are just a small business probably located in the suburbs.
Everything I’ve been saying is beyond calling on a designer for a logo, securing a social media page, or a website domain. Branding never stops. It is a process. The day you stop branding, you start drowning.
Since your brand is a set of perceptions, ideas, feelings that people have about you or your business, we are now going to run a quick exercise.
Get 5 – 10 people. Ask them what they feel about you (your personal brand or business brand) write down their comments. Knowing where you currently are is always a good place to start so you know how to measure your progress.
I hope you enjoyed your reading as much as I enjoyed putting them together. Please feel free to reach out to me if you have questions.
Till next time,
Keep Building! Keep Branding!